What is Sustainable Fashion really?


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A movement that is trying to move the entire fashion ecosystem towards greater ecological and social integrity


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Fast fashion is a term referred to inexpensive clothing rapidly produced by mass-retailers to keep up with the latest trends

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A fashion company is “sustainable” only if it is making efforts to lower its carbon footprint

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A sustainable fashion company measures how much are the workers in the supply chain are being paid

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Since raw materials and handmade labour is expensive, the price tag on most of these products are also expensive

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Be a sustainable fashionista - Repeat and mix-n-match outfits wherever you can

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Or take cues from influencers such as Stella Simona

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Anokhi, Fabindia, Doodlage, Nicobar, and Chola the Label are some of India's sustainable fashion brands

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