Shanghai Fashion Week Goes Digital 

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Shanghai Fashion Week has teamed up with Chinese tech giant Alibaba's online marketplace Tmall to broadcast its runway shows online

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The organisers of the fashion week decided to give complete digital access to the public at large amid the Coronavirus outbreak

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Samuel Gui Yang, Angel Chen, Shimo Zhou and Une Yea are some designers who showcased their collection at the Fashion Week

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Fluency in the Chinese language and an access to Tmall widened the spectrum to 150+ global designers 

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Many have criticised the digital format as online viewing may affect the emerging brands from attracting new buyers

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Despite the outbreak, Shanghai's showroom ecosystem is pulling together this season with the attitude that the show must go on

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Milan and Paris Fashion Weeks also experimented with live streaming to accommodate Asian buyers who weren't able to travel


Many fashion events such as the Cannes Film Festival and Met Gala have also been cancelled



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